Why Cyelcy?
Clarity and Honesty
At Cyelcy, we cut through the noise. We value clarity and honesty, ensuring that our recommendations are straightforward and meaningful. Our goal is to develop technology brands and stories that genuinely support and uplift people, avoiding appeals to greed and competition.
Purpose and Truth
Truth in marketing goes beyond just presenting facts. It involves a purposeful narrative backed by facts and driving action. We help you connect your company's purpose with concrete actions and truthful messaging, creating powerful marketing that reflects your true position and value in the market.
Comprehensive Services
Our services include Market Intelligence, Strategy, Brand and Content, and Product Marketing. We understand that many B2B tech marketing efforts fall flat because they fail to bridge the gap between a passion for technology and the users' pragmatic needs and aspirations.
Relevance and Connection
Marketing often fails to clearly convey what a company does. We specialize in making complex technical offerings understandable and relevant to non-technical people. By aligning your innovation with your customers' goals, needs, and values, we ensure that your message resonates, and your prospects stay engaged.
Personal Touch
Charles combines a rich professional history with personal values of truth, clarity, kindness, and practice. His diverse experiences and personal interests, from yoga to culinary adventures, contribute to a holistic approach that benefits our clients.
At Cyelcy, we are more than just a consulting firm. We are your partners in navigating the complexities of the tech landscape, ensuring your innovations make sense and achieve their full potential.
Book a consultation with us today and discover how we can help you connect with your market and drive meaningful growth.
Charles Lafage
Cyelcy founder and lead consultant Charles Lafage is a distinguished Strategy & Marketing executive.
Charles's career is shaped by curiosity and a drive to address big challenges through collaborative and creative problem-solving. He seeks out diverse perspectives and encourages innovative thinking.
In his roles at Autodesk, Charles has been involved in strategic planning, market intelligence, GTM, analytics, and product marketing.
With an MBA from ESSCA Ecole de Management, supplemented by courses from Yale, IDEO U, University of Sydney, and University of Illinois, Charles possesses a solid educational foundation. His dual French-American background, and time spent in the UK and Sweden, add a valuable multicultural dimension to his leadership.
Charles previously founded the boutique consultancy Zen Projects, helping B2B tech start-ups with marketing and GTM strategies. He has also held a variety of roles in government policy and consulting.
Charles Lafage's journey so far is a testament to his commitment to excellence, innovation, and continuous learning, making him an exemplary leader in the field of Strategy & Market Intelligence.
