When Values, Messages, and Customers Align
Innovation Makes Sense
Cyelcy (pronounced C-L-C, Standing for Charles Lafage Consulting) helps B2B tech innovators with business and marketing strategies that address real-world challenges and resonate with customers.
Our angle?
Experience across functions and industries
Analytical, Empathetic and Creative
Our Services
We believe the best strategies are co-created, combining a solid foundation in market data, customer empathy, and strong values.
Our design thinking process leverages AI for speed and scale so you can have the right information about markets and customers for strategic decision-making.
Leverage strategic insights, empathy, and creativity to find an authentic voice that cuts through the noise and speaks directly to your decision-makers.
Testimonials
Charles has supported several strategic projects for Spark Group. He adds huge value to our projects by developing unbiased market snapshots covering trends, competition and customer insights. He is able to deep dive into a wide range of technologies and rapidly give our clients valuable perspectives of their product, positioning and market. During Spark’s Assessments, we aim to support our clients with decision-making feedback, and Charles has been instrumental in our success.
Beth Toplovsky
Founder & CEO, Spark Group
When we wanted to market solutions to an entirely new audience, Cyelcy helped us understand their pain points, motivations, and decision process. From there, Charles built a clear and differentiated value proposition and messaging for our service that connects deeply with the new decision-makers.
Milt Capsimalis
North American Operations
and Business Development
CoolOrange
